2012 was the year crowdfunding stopped looking like a gimmick, and started looking like a viable way for selected independent outfits to fund new creative projects.
This isn’t your granddad’s capital market, however. What does it mean when thousands of people chip in a token amount to fund a new game’s development? What gets them excited, how do you tap into that, and what do they want in return?
Answering these questions – and capitalizing on the strengths and understanding the weaknesses of the crowdfunding paradigm – is vital for any company thinking of tapping into the enthusiasm of the crowd in 2013.
Our exclusive and games-orientated overview considers:
- How Crowdfunding Works
Economics, Legalities and Realities
- Winners and Losers
The Psychology of the Crowd
- Three Winners In the Crowdfunding Arena….
Double Fine Adventure
Fallen London: The Silver Tree
- … And Two that Didn’t Make It
- Where next?
Could 2013 be the year of the Kickstarter Crash?